we create experiences people remember...
and come back for.
About
True Root Marketing is a Detroit-based experiential marketing and creative agency specializing in live experiences, branded activations, cultural events and integrated campaigns that connect brands with people in meaningful ways.
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For more than 25 years, we’ve helped major brands like Walmart, Chrysler International, Mastercard, Ford, Ally, BMW, Unilever Brands, AT&T, Verizon, and others, turn ideas into experiences. From large-scale events and immersive activations to entertainment, cultural moments and integrated campaigns.
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Our work brings together strategy, creative direction, experience design and production. We develop the big idea, think through how people will experience it, and manage the many moving pieces required to bring it to life.
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Led by founder and lead strategist Carlotta Tutt Holloway, True Root brings senior-level experience working with Fortune 500 brands, multi-million-dollar budgets, multidisciplinary teams and some of the country’s most recognized cultural and entertainment platforms.
From the first big idea to the final guest experience, we bring strategy, creativity and execution together to create moments that connect, engage—and stay with people long after the experience ends.
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Founder
CARLOTTA TUTT HOLLOWAY
Founder | Chief Strategist
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Carlotta Tutt Holloway is a marketing strategist, experiential leader, creative director, educator and speaker with more than 25 years of experience developing campaigns and experiences for major brands.
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She's managed multi-million-dollar budgets, led multidisciplinary agency and production teams, worked across global and multicultural markets and produced experiences within some of the country's most recognizable cultural events.
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Her sweet spot?
Taking a business objective, turning it into a big idea, and figuring out exactly how to bring it to life and make it an experience that turns visitors into brand loyalists.
What We Do
